SAS joining the SkyTeam global airline alliance

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                                Source: https://50skyshades.com/news/airlines/sas-to-join-skyteam-alliance
 

The key benefits from the news about SAS joining the SkyTeam global airline alliance:

1.      Expanded Travel Options: SAS customers gain access to a broader range of destinations through the SkyTeam network, including locations previously unavailable to them.

2.      Enhanced Loyalty Program Benefits: SAS EuroBonus members can now earn and redeem points across SkyTeam airlines. Silver members will be recognized as SkyTeam Elite, while Gold and Diamond members will enjoy Elite Plus status, providing access to premium services like Sky Priority and global airport lounges.

3.      Increased Global Connectivity: SkyTeam now serves both the southernmost and northernmost commercial airports in the world, enhancing its global reach. The inclusion of Scandinavian hubs (Copenhagen, Stockholm, Oslo) strengthens connections for travelers, making it easier to travel to and from these key locations.

4.      Improved Alliance Strength: With SAS on board, SkyTeam solidifies its position as a leading global airline alliance, enhancing its service offerings and market presence, particularly in Scandinavia.

5.      Successful Restructuring and Investment: SAS has successfully completed its restructuring, attracting significant investment of USD 1.2 billion, which ensures financial stability and positions the airline for future growth.

6.      New Leadership: The appointment of a new Board of Directors, led by Kåre Schultz, reflects a strategic shift aimed at guiding SAS through its new phase as part of SkyTeam.


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