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JET AIRWAYS: Business Strategy

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 The business strategy of Jet Airways , one of India’s prominent airlines before its operations were halted in 2019, evolved significantly over its years of operation. Here's an outline of the key aspects of its strategy: 1. Full-Service Carrier Model Jet Airways positioned itself as a full-service airline catering to both business and leisure travelers. This model focused on providing premium services such as in-flight entertainment, meals, and comfortable seating across economy and business class segments. 2. Hub-and-Spoke Model Jet Airways followed the hub-and-spoke model for its domestic and international operations. It operated hubs primarily out of Mumbai, Delhi, and Bengaluru to connect passengers across its network, allowing seamless transfers between domestic and international flights. 3. International Expansion The airline expanded aggressively into international markets, especially the Middle East, Europe, and North America. Key international routes included London, Sing...
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Do you know about the UDAN scheme?

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Internship Opportunities in Aviation for Management Students

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